The best part of whisk(e)y isn't what's in the bottle, it's the people you gather, and experiences you share, around it. With unpretentious whiskey knowledge and top-shelf shenanigans, the Tribe aims to walk that talk and give rise to a more Magnificent whiskey culture. That’s it. Nothing too lofty. Just a simple, meager dream. We only want the entirety of whisk(e)y made better. And that’s not limited to whiskey tasting either. The community is also sinking its teeth into the world of whiskey MAKING with Crowded Barrel Whiskey Co., the Tribe's member-directed whiskey distillery.
So what’s the endgame here? How will we know if the videos are giving people helpful information in an entertaining way? How will we know if this community is ushering in a more Magnificent whiskey culture? How will we know when our distillery is truly exploring and bottling the breadth and depth of good whiskey? Those answers are more crazy—and more possible—than you think!